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Fzt. Emine Yağmur Akarçeşme Website, custom CMS and digital identity

Physiotherapy & Reformer Pilates · Kartal (Cevizli), Istanbul

Fzt. Emine Yağmur Akarçeşme website — desktop, tablet and mobile views

A calm, trustworthy and motion-led digital identity for a physiotherapist offering physiotherapy and reformer Pilates in Kartal, Istanbul. A premium website built around an interactive pain map, service cards with anatomy layers and a custom admin panel the client manages directly.

Sector
Physiotherapy & Reformer Pilates
Location
Kartal (Cevizli), Istanbul
Year
October 2026

Chapter · Goal

Help prospective clients build trust quickly, understand which service fits their complaint and request an appointment over WhatsApp in a single tap — while being visible in local searches around Kartal and in AI-powered search engines.

Chapter · Idea

How did we think?

  1. Brand language

    The hands in the logo (trust and touch) and the spine running from mint to petrol (the journey to recovery) were carried into the site’s entire color system. Montserrat sets a clear headline voice, while Instrument Serif italics add emotional emphasis.

  2. Interaction

    Visitors tap the painful area or muscle on a realistic muscle map; the site suggests matching services and prepares a personalized WhatsApp booking message based on their choices. The sessions section includes a short guide that walks visitors through Pilates breathing.

  3. Ownership

    The client manages copy, images, the gallery, certificates, SEO keywords, opening hours and the site’s live status from a dedicated admin panel — no coding required. Every publish is saved to a version history and can be rolled back in one click.

Chapter · Solution

Screen by screen.

Interactive pain map: selecting an area on the muscle anatomy and the suggested services
Signature featureInteractive pain mapVisitors tap the area or muscle that hurts; the site suggests the right services and drafts a ready-to-send WhatsApp booking message. 7 regions, 9 muscle groups, 4 conditions, with pixel-precise selection.
Photo, muscle and skeleton layers on the service cards
Service cardsPhoto · Muscle · SkeletonEach service shows the muscles at work and the related skeletal structures through anatomy layers that switch with a single tap — muscle and skeleton views for all 7 services.
The site’s mobile screens
Mobile-first designThe same care on every screenMost prospective clients arrive on their phones, so the design was built for mobile first; every section works just as clearly on a small screen.
Custom admin panel screens
Custom admin panelContent in the client’s handsA 13-section panel with a preview → publish flow, version history, image uploads with focal-point selection, a one-tap live / maintenance mode and a built-in 24-topic user guide.
Excerpts from the site’s sections
One page, ten sectionsA flow that tells a storyWelcome, services, sessions, client reviews and contact — a single-page narrative that guides visitors step by step toward booking.
Brand identity: logo, color palette, typography and UI elements
Visual identityCalm, trustworthy, in motionThe logo, a palette running from mint to petrol, typography and UI elements brought together in one system.
“Coming soon” launch page
Pre-launch“Coming soon” pageA launch page with a logo animation and a breathing ring that fits every screen without scrolling — served as temporary maintenance so search rankings are preserved.
Branded email signature
Corporate identityEmail signatureCustom-domain email on Google Workspace, plus a branded signature the client copies from the panel in one click, with contact details kept in sync with the site.

Chapter · Details

Small details, big difference.

  • Live Google reviews

    Rating and reviews sync automatically and are also rendered server-side for search engines.

  • Directions

    One-tap directions in Google Maps and Apple Maps; Apple Maps comes first on Apple devices.

  • Breathing guide

    A short, interactive guide in the sessions section that walks visitors through Pilates breathing.

  • Personalized booking message

    A WhatsApp message built from the visitor’s pain-map choices, sent in a single tap.

Home page

From top to bottom.

Scroll inside the frame to see the whole page.

The full homepage, desktop view

Chapter · Foundation

A solid foundation.

  1. Found on Google and by AI

    Search engines and AI assistants like ChatGPT can easily read and understand the site’s content.

  2. Fast on every screen

    Opens quickly on phone, tablet and desktop; the layout doesn’t shift while the page loads.

  3. Self-managed

    Text, images and services are updated from the client’s own panel — no coding required.

Next projectFzt. Gülsüm Koç · GK Therapy Website, custom CMS and digital identity

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