Mobile App Development

No. Having a mobile app built makes sense when users will do the same thing again and again: ordering, booking, membership, tracking, a loyalty program, or internal tools used by a field team. If you need to send notifications, work offline, or use device features like the camera and location, an app is the right tool.

When deciding, we ask one question: does the user have a reason to keep this app on their phone? Nobody downloads an app for something they do very rarely; for a tool that's opened often, though, an app offers a more comfortable experience than the browser.

If the goal is only to present your business and provide information, a well-built website is a faster and more economical solution. We say so plainly in the discovery meeting; we won't recommend an app you don't need. Sometimes the right answer is a combination of the two: presentation and content on the website, the recurring task in the app.

Alongside client projects, we build our own products. Our travel app Valiz and our movie and TV show tracker İZ are live on the App Store. We've been through the iOS app development process, from idea to store launch, with our own products. As an app development agency, that experience taught us the work that never shows up in presentation decks: the store review process, privacy disclosures, release notes, user feedback, and the need for updates that comes after launch.

An app's work doesn't end the day it reaches the store; that's the day it begins. Operating systems get updated, users write about what they find missing in their reviews, and analytics show which screen people abandon. That's why we don't think of projects as limited to the first release, and build maintenance and release management into the plan from the start.

A team that ships its own product lives with the consequences of its own decisions. So on client projects we think beyond the screens that were requested to what happens after launch: what will the user see on first open, which permission will be requested and when, what will be added in the next release?

We keep the first release narrow on purpose. Getting the core flow that carries the essence of the idea to work completely is worth more than a long list of half-finished features; the remaining features are queued up once real user behavior has been observed.

During the design phase we prepare a clickable prototype; before development starts, you try out the flow and spot missing or unnecessary steps at that stage. This lowers the cost of changes made later. The following is delivered with the first release:

• User flows and a clickable prototype
• Interface design tailored to your brand
• An app developed and tested for the agreed platforms
• The necessary integrations: API, push notifications, payments, analytics, and AI features where needed
• Store listing preparation: screenshots, description copy, and privacy information
• Management of the store submission and release process

Quoting a single figure for mobile app development cost would be misleading; a tool with a few screens and a platform with memberships and payments are not the same job. We give you a quote after the discovery phase, once the scope is in writing.

The decision that affects cost the most is usually the scope itself. So in discovery we sort features into 'must be in the first release' and 'can wait', and steer your budget first toward the part of the app that does its core job. The main factors are:

• The number of screens and the complexity of the flows
• Platform: iOS only, Android only, or both
• Back-end needs: user accounts, a database, an admin panel
• Integrations: payments, maps, push notifications, AI, and third-party services
• How custom the design is, and animations
• The scope of post-launch maintenance and updates

We don't control store approval or how long it takes; Apple and Google review every submission against their own rules and may ask for changes. We build with the rules in mind and reduce the risk of rejection, but we can't guarantee the outcome.

We don't promise download numbers or revenue either. A good app doesn't find users by itself; promotion, store listing optimization, and advertising are separate work. We talk about this at the start of the project and help you make a realistic plan for after launch.

The same openness applies to timing: we give you the schedule after discovery, and tell you up front that if the scope changes, the schedule will too. Throughout development we make sure you can see progress in a working build, so surprises aren't left for delivery day.